|
|
Still Hunt
Volková, Klára ; Zet, Martin (referee) ; Klodová, Lenka (advisor)
Annotation 1. Introduction to the environment of rural cemeteries. 2. The Watching most visited graves. 3. The establishing most visited gravis. 4. Getting to know the fate of the dead. 5. The working with photos borrowed from survivors. 6. The controversy over the intimacy and generalization of the cemetery as a place of final rest and prepare for oblivion.
|
|
|
E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (referee) ; Kotásek, Miroslav (advisor)
S rostoucím a v mnoha případech přesyceným trhem digitálních technologií čelí mnoho společností problému se zachováním a získáváním zákazníků. Úspěšná marketingová kampaň, která se stala nepostradatelnou součástí při uvedení nových produktů na trh, dokáže pomoci tohoto cíle dosáhnout. V rámci této bakalářské práce byl sesbírán relevantní material z různých zdrojů, který byl poté analyzován z hlediska různorodých lingvistických prvků používaných v reklamní činnosti. Analyzované materiály nabývají rozdílných jazykových vlastností na základě toho, co je jejich požadovanou funkcí. Na billboardech, plakátech a online bannerech, kde krátká a výstižná sdělení naplňují svoji funkci propagace produktu by dlouhé, strukturované bloky textu působily kontraproduktivně. A podobným způsobem by použití krátkých “hlášek” v oficiálních dokumentech bylo považováno za neprofesionální. Tato bakalářská práce má za cíl nastínit a popsat některé z ligvistických metod používaných v marketingu s pomocí sběru a analýzy dat.
|
|
| |
|
|
E- and Smart-: Discourse of Selling, Promoting and Advertising Technology
Tichý, Martin ; Šťastná, Dagmar (referee) ; Kotásek, Miroslav (advisor)
S rostoucím a v mnoha případech přesyceným trhem digitálních technologií čelí mnoho společností problému se zachováním a získáváním zákazníků. Úspěšná marketingová kampaň, která se stala nepostradatelnou součástí při uvedení nových produktů na trh, dokáže pomoci tohoto cíle dosáhnout. V rámci této bakalářské práce byl sesbírán relevantní material z různých zdrojů, který byl poté analyzován z hlediska různorodých lingvistických prvků používaných v reklamní činnosti. Analyzované materiály nabývají rozdílných jazykových vlastností na základě toho, co je jejich požadovanou funkcí. Na billboardech, plakátech a online bannerech, kde krátká a výstižná sdělení naplňují svoji funkci propagace produktu by dlouhé, strukturované bloky textu působily kontraproduktivně. A podobným způsobem by použití krátkých “hlášek” v oficiálních dokumentech bylo považováno za neprofesionální. Tato bakalářská práce má za cíl nastínit a popsat některé z ligvistických metod používaných v marketingu s pomocí sběru a analýzy dat.
|
|
|
Model
Hládeková, Katarína ; Mazanec, Martin (referee) ; Zahoranský, Dušan (referee) ; Fajnor, Richard (advisor)
The dissertation thesis studies the extension of the context of the term model as a means of interpretation for Czech and Slovak post-conceptual works of art. Based on result of a historical excursion into the history of painting, sculpture and architecture, the thesis offers a new typology of a model which is exemplified on particular work of art of Czech and Slovak post-conceptual era in the first two decades of the 21st century. The historical part of the thesis concludes the following: model in the art is an emancipated form originating from different academic as well as layman discourse; emancipated model has a methaphorical layer and thus it reflects wide historical, cultural and social relations. The categories proposed include: a linear model, a physical model, a cognitive model and an immersive model. The linear model encompases the sketch themes and so-called visualization metaphors (graphs, charts, schemes, etc) and originates as a reaction to information saturation and complicated networks. The physical model is a form to architecture and hobby modelling, it is characterised by a simple, „sketchy“ structure reacting to social themes and individual and collective memory. The cognitive model points to the cognitive turn of the society, it evaluates the materialisation of mental space and explains the emancipated model as an open category. Finally, the immersive model interprets the medium of exhibition as a model form which is articulated by and artisitic manifesto or an architectural interference. Another form of immersion that is being discussed in the chapter about immersive models, is a photographic or 3 D computer illusion as a reaction to society‘s virtualisation. Simultaneously to theoretical-historical research, an artistic research was taking place which became the basis for the creation of different categories and typologies of model. Each proposed category thus includes a so-called author‘s note reflecting the practical part of the dissertation thesis.
|
|
|
Metaphor in Supervision
Vávrová, Lenka ; Havrdová, Zuzana (advisor) ; Valenta, Milan (referee)
The thesis on Metaphor in supervision is divided into two parts. The first theoretical part deals with metaphor in the linguistic level, its semantic level and then the use of metaphor in supervision. As it turns out, metaphor is often conceived as a phenomenon, as an image, or as a grasp of a person's intrapsychic processes. Metaphor itself is often described by metaphor and we can easily get into a vicious spiral. It is the theoretical part of the thesis that takes us out of this spiral, capturing and anchoring the abstraction of metaphor in the real world. The exploration of metaphor has taken the form of a qualitative research methodology, specifically using IPA. The research investigation involved 11 research participants who were purposively selected based on criterion sampling. The research strategy included the necessary self-reflection by the researcher and in the initial stage of working with the data through deconstruction of the text. In the data analysis we can find first the pre-research and then the actual codification associated with direct quotations. This is first sorted into a clear table for better orientation. The discussion then focuses on answering the main research aim that was met and the research questions. These are answered in the form of a kind of sub-chapter when we...
|
|
|
He is the figure or image of the spiritual temple, which is our body. The temple as a metaphor
Havelka, Tomáš
The paper mainly deals with literary metaphorizations of the Christian temple in three basic typologies of the temple, as metaphors of the human body, a prefigurative pattern of the history of Solomon’s temple transferred to the history of church communities and the metaphor of knowledge. In any religion, the temple is not just a place for believers to gather, it has always been understood as a transcendent gate connecting the created world and God’s presence. It represented the “center of the world” and gradually took on various typological and metaphorical realizations: Solomon’s temple, the heavenly Jerusalem, the divine circle, whose center is everywhere and whose circumference is nowhere. This led to the fulfillment of various dispositions. On the other hand, remarkable practices are also present in the literature of the 17th and 18th centuries, interpreting the temple in the opposite way, namely as an anthropomorphic metaphor of the human body, most prominently in the case of J.F. Beckovský.
|
|
|
Imaginative apologetics
FALDYNOVÁ, Milana
The focus of this thesis lies in the cooperation of imagination and apologetics, which - if succesful - can be a step towards meaningful sharing of the gospel. Imagination as a way of perception of meaning can also be a useful tool in today's world, which seems to lose interest in meaning whatsoever. We seem to find a representative case of imaginative apologetics in the works of C. S. Lewis, J. R. R. Tolkien and Dorothy L. Sayers. Using imaginative way, these authors deal with many apologetical issues in their stories. The need for a good quality work of imaginative apologetics seems even more valid, when we learn that many atheistic and agnostic authors use imaginative ways to defend ideology of their own; this thesis deals namely with Philip Pullman, whose work could be marked as work of agnostic imaginative apologetics.
|
|
|
Italian idioms containing the names of body parts and their Czech equivalents
NOVOTNÝ, Ondřej
The aim of this bachelor's thesis is to introduce Italian somatic idioms, ie those that contain the name of a body part. The work is divided into two parts. The first, theoretical part, presents the basic terminology, especially the definition of the terms "phrasal idiom" and "idiom", presents their properties, their internal structure and function. Furthermore, a brief historical and cultural insight into the topic is made and, last but not least, a comparison of the Czech and Italian conceptions of the issue is made. In the second part, the analysis of a selected sample of Italian somatic idioms is performed, the selected sample is analyzed in terms of formal, ie. according to the internal structure. However, the main task of the thesis is to indicate the possibilities in the translation of selected idioms and to present possible equivalents in the Czech language, including the introduction of various translation strategies. Furthermore, the possibilities of syntactic manipulation and internal transformation of idioms are also presented.
|
|
|
Conceptualization and metaphors: contrastive analysis of somatic phraseology in Czech and Spanish
ROZSNYOVÁ, Sandra
The present Master thesis deals with the study of somatic idioms which contain the lexeme ruka ("mano") in Czech and Spanish language. The goal of this work is to analyse the metaphors and metonymies that are present in the studied phraseological units and to compare their distribution in the languages that are studied. The work is divided into a theoretical part, whose chapters contain the explanation of crucial concepts in the field of phraseology, the relation between language and cognition, basic principles of cognitive linguistics and a view on teaching of phraseology. The subject of the second, practical, part is the list of the metaphors and metonymies present in studied units and their detailed description. The practical part also contains a contrastive analysis of the results between Czech and Spanish with the focus at the similarities and differences. The work is written in Spanish and contains Czech summary.
|
guest ::
